| Primary focus |
Best overall: transparent, performance-oriented formulas for everyday lifters and athletes |
Science-heavy, performance-focused supplements plus lots of educational content |
Minimal-ingredient protein and basics with an emphasis on simplicity |
| Ingredient philosophy |
Full disclosure labels, no proprietary blends, generally “cleaner” excipients |
Evidence-based dosages with detailed citations and explanations |
As few ingredients as possible; many single-source products |
| Product range |
Wide range: pre-workout, protein, creatine, health, gut, nootropics, and more |
Strong line-up for muscle gain, fat loss, health, and performance |
Strong in protein powders and a growing range of staples and blends |
| Sweeteners & flavors |
Focus on more natural sweeteners/flavors vs. mainstream brands |
Naturally sweetened options on many best-selling products |
Many unflavored or lightly flavored options; few additives |
| Transparency & info |
Very clear labels and straightforward product pages |
Extensive articles, podcasts, and long-form explanations |
Simple labels, less in-depth education but very clear ingredients |
| Best for beginners |
Easy to choose core stack (protein + pre-workout + basics) |
Great if you like reading and learning; can feel dense for newbies |
Good if you just want a clean protein and a few simple add-ons |
| Best for serious lifters |
Strong balance of performance ingredients and everyday usability |
Excellent for people who follow detailed training/nutrition plans |
Good as a clean protein source alongside other brands |
| Plant-based options |
Solid selection of vegan proteins and health products |
Plant-based lines available, though more limited than whey options |
Very strong plant-based and single-ingredient options |
| Pricing |
Premium vs. budget brands but good value for quality and dosing |
Similar premium pricing; strong value if you use programs content |
Competitive pricing, especially on large tubs and basics |
| Best fit |
Most people who want high-quality, clearly labeled supplements from one main brand |
Lifters who love data, long-form education, and detailed product breakdowns |
Minimalists and ingredient-conscious users who just want “as simple as possible” |